Love Luton was originally formed back in July 2010 to lead our bid for City Status. Although not successful we achieved many other things and it was agreed to continue with the campaign into 2012. Following a successful 2012 with the Queen’s Diamond Jubilee and Luton hosting the Torch Relay it has now been agreed to continue into 2015 and beyond for the campaign. 

The campaign is funded by our private sponsors who have backed the campaign from the beginning.

Luton is a vibrant multi-cultural town with a warm heart that has welcomed generations of new people who have made their home here. People continue to bring their interesting histories to make Luton what it is today.


There have recently been £4 billion of improvements around Luton, including the award winning - St Georges Square and extension to the Mall, Butterfield Business Park, the Luton Hilton Hotel and Junction 10a expansion.

The Luton gateway and station square is now open and future developments include Power Court and Napier Park.


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With thanks to our Love Luton partners, working together to create confidence, pride and a positive image of Luton:

Arriva; A Thin Place; Barnfield College; British Land;  easyJet; FCC Environment; Gulfstream; Heart FM;  Keepmoat;  London Luton Airport; Luton Borough Council; Luton Hoo Hotel, Golf & Spa;  Luton on Sunday; The Mall; Signature Flight Support; University of Bedfordshire; Vauxhall Motors; VolkerFitzpatrick and  VolkerHighways.