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The Luton Poppy Appeal will run for 4 years giving the community an opportunity to plant poppies in their local neighbourhoods and supported with educational programmes relating to World War one.

The Luton Poppy Appeal, organised by Love Luton, is a four-year exercise to encourage local people to plant poppy seeds in remembrance of all those who fought and died in World War 1 and other battles, and remembering those actively serving our country today to keep us safe.

The Mayor of Luton officially launched proceedings in Wardown on Friday 9th May 2014, and the event was attended by members of the local community, Love Luton representatives and the media. Those taking part were invited to scatter poppy seeds supplied by the Luton Poppy Appeal in specially prepared flower beds. Memorabilia from WW1 was also on display, accompanied by music from that period and games that were played during that time. 

The Luton Poppy Appeal is designed for all generations including young people such as school children, Brownies, Cub Scouts and Sea Cadets, helping to raise awareness and understanding of the enormous impact of war and its aftermath here in Luton, and the huge sacrifices service men and women made (and are making) for all of us.