Love Luton 2012 Festival
The Love Luton 2012 Festival, was the largest event ever to happen in Luton. The Olympic Torch was carried through Luton on Sunday 8 July followed by an Olympic Flame evening celebration attended by more than 12,000 people. The weekend also comprised Luton Carnival and Mela, the Big Dance, Bedfordshire School Games, outstanding headline sets from The Wanted and Olly Murs plus literally hundreds of free artistic performances and displays showcasing national, international, local and emerging talent across ten stages in Wardown Park and the town centre.
The festival weekend attracted 67000 attendances. Estimated offsite expenditure within the borough of £1.66m, and total audience expenditure of 2.5m. 89% of the audience beleive that the festival is something Luton can be proud of, 78% said they would recommend it to others, 73% felt more positive about Luton and 25% of the audience came from outside the area and 88% of which came away with positive views of Luton and the event.
With thanks to our Love Luton partners:
Arriva; A Thin Place; Barnfield College; British Land; easyJet; FCC Environment; Gulfstream; Heart FM; Keepmoat; London Luton Airport; Luton Borough Council; Luton Hoo Hotel, Golf & Spa; Luton on Sunday; The Mall; Signature Flight Support; University of Bedfordshire; Vauxhall Motors; VolkerFitzpatrick and VolkerHighways.