Improving the image and perception of Luton to enhance belief in the town and drive a thriving economy.

It is a vibrant multi-cultural town with a warm heart that has welcomed generations of new people who have made their home here. People continue to bring their interesting histories to make Luton what it is today. 

The Love Luton campaign is enthusiastically supported by Luton's businesses, voluntary and community groups, as well as the Council. The Love Luton team is made up of people representing all those organisations who work together to create confidence, pride and a positive image of Luton.  The partnership works together by organising events and initiatives to bring the community together whilst promoting the town.   Alongside this it has a community awards fund which supports local community groups and charities.

Love Luton was established in response to the announcement of a new city status competition to celebrate Her Majesty The Queen’s Diamond Jubilee in 2012, the campaign adopted the attainment of city status as one of its key aims. 

We want as many people as possible to wear badges and get behind the Love Luton campaign. Go to the brand packs to download and show people you too Love Luton!